// CASE STUDY
Behavioral Safety Products
// Background
When Behavioral Safety Products (BSP) approached us, they were ready to push their brand forward in a big way. As a leader in the design of ligature-resistant products for behavioral health, BSP is committed to protecting patients while also preserving their dignity. Their motto, “Innovation Never Rests,” is not just a slogan—it’s a way of life. Unlike many facilities that still rely on outdated, prison-like equipment, BSP’s products are thoughtfully designed to be both functional and beautiful, setting a new standard in the industry. But as a smaller company with big ideas, they’ve faced their fair share of copycats from larger competitors. That’s where we came in to help them take their brand and marketing to the next level.
Client
Behavioral Safety Products
Services
Website Design & Development
Branding & Identity
SEO
Social Media Management
Paid Advertising
Email Marketing
Public Relations
Tradeshow Displays
Graphic Design
Product Photography
Videography
Industry
Healthcare
Team
Scott Logan
Project Lead / Architect
Lauren Lopez
Content Strategy / Producer
Haley Waldo
SEO / SMM / Paid Advertising
Shannon Smith
Designer
Solution
To help Behavioral Safety get to the next level, we developed a comprehensive marketing strategy that included a refreshed logo, a modern website optimized for SEO, and a strong content plan. To increase visibility, we implemented targeted conference marketing and strategic digital outreach. Our approach ensured a cohesive brand presence across multiple channels, positioning BSP as a leader in behavioral safety solutions. By integrating design, digital strategy, and content, we helped BSP strengthen its reputation and grow its reach. Here’s a deeper dive into how we made it happen.
// Website & Branding
We kicked things off with a complete website rebuild to showcase BSP’s innovative spirit and elevate the brand’s image. The new site not only highlights their industry-leading products but also tells their story—one of relentless innovation and dedication to patient dignity. We also refreshed their brand identity, crafting a new logo and consistent visual style that speaks to the balance of safety and aesthetic appeal that sets BSP apart.
We used this opportunity to freshen their identity and developed a completely new logo that represented the companies commitment to patients and protecting their dignity while constantly innovating and leading the market forward.
We initially hired Scott to overhaul our website, which he did a very impressive job of. We also needed to rebrand, so JUXT built us a custom logo that is incredibly creative and just plain cool.
// Marketing Strategy
BSP needed a strategy as bold as their ambitions. We developed a comprehensive marketing plan that covered all the bases—SEO, social media, PPC, and email campaigns. The marketing matrix we created was designed not just to increase visibility, but to establish BSP as the go-to choice in ligature-resistant solutions, despite the larger companies trying to replicate their success. Within a short time BSP had increased their visibilty to outperform their competitors and be a leader in their market in every regard.
Scott and his team were able to put together a marketing matrix for us that has grown our company exponentially.
// Search Engine Optimization
Search engine visibility was crucial for BSP, especially given their competitive landscape. We dove deep into optimizing every corner of the website, focusing on keywords that matter in their space. The effort paid off, with BSP climbing to the top spot in Google rankings for their industry—outperforming even the giants.
SEO is my company’s lifeblood, and we are now number one in Google rankings in our industry thanks to JUXT.
// Event & Conference Presence
For BSP, industry events are a key opportunity to show off their latest innovations. We took their tradeshow displays and conference materials to the next level, ensuring that their exhibits communicated not only safety but also elegance—helping them stand out in a sea of generic competitors.
// Content Production
We knew that quality visuals would be crucial in telling BSP’s story, so we managed product photography and videography to highlight the thoughtful design and dual functionality of their products. Our videos didn’t just showcase features—they communicated BSP’s mission to protect lives while upholding the dignity of every patient.
Everyone on the JUXT team has been very professional and super quick to respond, no matter what the need. You will not meet a more personable, down-to-earth marketing genius than Scott, and he has built an incredible team around him!
David Deloach
Behavioral Safety Products // President
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