by Lauren Lopez | Apr 7, 2025 | Business Strategy, Marketing Strategy, Small Business Tips
It doesn’t take us reading many news stories these days to understand there’s uncertainty in the market. When uncertainty happens, many businesses instinctively cut their marketing budgets, believing it’s a cost-saving measure. However, historical data and marketing...
by Scott Logan | Apr 2, 2025 | Business Strategy, Marketing Strategy, Small Business Tips
Growing up, both of my parents worked in sales. I got to listen in first-hand as my parents talked with clients, closed deals, and sometimes lost them. I heard their successes and their struggles. What I remember most about their careers was two things. First, most of...
by Scott Logan | Mar 26, 2025 | Business Strategy, Marketing Strategy, Small Business Tips
As a small business owner, I know firsthand how much you’re carrying. HR. Payroll. Taxes. Invoicing. Insurance. Hiring. Firing. IT issues. Customer issues. Vendor issues. Somewhere in the chaos, you’re also supposed to find time to build a brand, create content,...
by Haley Waldo | Oct 18, 2021 | Business Strategy, Small Business Tips
No matter if you have used a SWOT analysis method for years or never even heard of the acronym, it is important to understand why it’s so crucial for your brand, and how it can help with targeting your audience before any social media, advertising, or traditional...
