by Lauren Lopez | Apr 7, 2025 | Business Strategy, Marketing Strategy, Small Business Tips
It doesn’t take us reading many news stories these days to understand there’s uncertainty in the market. When uncertainty happens, many businesses instinctively cut their marketing budgets, believing it’s a cost-saving measure. However, historical data and marketing...
by Scott Logan | Apr 2, 2025 | Business Strategy, Marketing Strategy, Small Business Tips
Growing up, both of my parents worked in sales. I got to listen in first-hand as my parents talked with clients, closed deals, and sometimes lost them. I heard their successes and their struggles. What I remember most about their careers was two things. First, most of...
by Scott Logan | Mar 26, 2025 | Business Strategy, Marketing Strategy, Small Business Tips
As a small business owner, I know firsthand how much you’re carrying. HR. Payroll. Taxes. Invoicing. Insurance. Hiring. Firing. IT issues. Customer issues. Vendor issues. Somewhere in the chaos, you’re also supposed to find time to build a brand, create content,...
by Scott Logan | Mar 13, 2025 | Marketing Strategy, Small Business Tips
Defining your company’s place in the market through design Let’s be honest – saying today’s marketplace is saturated is a little obvious. If you’re in business, you already feel that. The question isn’t if it’s competitive. It’s: How do we stand out without confusing...
by Lauren Lopez | Feb 14, 2025 | Artificial Intelligence (AI), Marketing Strategy, Web
AI isn’t a magic wand or a sci-fi fantasy — it’s a workhorse that’s ready to roll up its sleeves (metaphorically, of course) and transform your marketing strategy in 2025. Here’s the thing to remember — it’s not about replacing you; it’s about making you look like a...
by Lauren Lopez | Dec 22, 2024 | Marketing Strategy, Small Business Tips
As we prepare for 2025, the marketing world is poised for exciting advancements — but not all trends are here to stay. While some ideas are rising to prominence, others are quietly fading away. Let’s explore the cutting-edge marketing concepts reshaping the industry...
