// CASE STUDY
WorldWide Electric
Background
WorldWide Electric Company is a leader in the industrial motor, generator, and gearbox markets, offering over 20,000 products designed to meet diverse industry needs. Juxt Marketing began its partnership with WorldWide Electric during their early days as a privately held organization. Over time, we’ve had the privilege of supporting their incredible transformation into a large multi-company organization.
With a rapidly expanding product line and evolving organizational needs, WorldWide Electric required a marketing partner capable of scaling alongside them. Their goals included enhancing brand visibility, streamlining digital operations, and effectively communicating their expertise across diverse channels.
Client
WorldWide Electric Corporation
Services
Website Design & Development
Public Relations
Paid Advertising
Search Engine Optimization
Social Media Management
Graphic Design
Production
Videography
Photography
Industry
Manufacturing
Team
Scott Logan
Project Lead / Creative Director
Lauren Lopez
Strategist
Alex Van Rossum
Architecture / Development
Haley Waldo
Digital Marketing
Shannon Smith
Designer
Solution
Worldwide Electric needed a marketing strategy that would strengthen its brand and increase visibility in a competitive market. Working together with their marketing team, we developed a comprehensive approach that included a refreshed brand identity, a user-friendly website, and an optimized SEO strategy to drive traffic. To support sales efforts, we created targeted content and marketing materials that highlighted their industry expertise. Additionally, we implemented strategic digital advertising and conference marketing to expand their reach. By integrating these efforts, we helped Worldwide Electric establish a stronger presence and drive business growth. Here’s a deeper dive into how we made it happen.
ERP Integrated Website
WorldWide Electric’s website needed to handle their expansive catalog of over 20,000 products while ensuring product and support data were easy to find. To achieve this, we implemented a content strategy centered around intuitive navigation and clear organization. Using a metaphor of a well-organized toolbox, we grouped products and support resources into logical categories with advanced search and filtering features. This approach made it simple for users to locate specific items or data, whether they were browsing for products or seeking technical support. Combined with Akeneo and ERP integration, the strategy ensured a user-friendly, scalable website that supported both customer needs and operational efficiency.
Product Photography and Videography
Capturing WorldWide Electric’s exceptionally large products required creative solutions and technical expertise. Our team provided art direction, videography, professional voiceovers, and post-production to ensure each product was showcased effectively. Specialized setups highlighted scale and functionality, while scripted product videos clearly conveyed key features with engaging narration. The result was a suite of polished media assets that reinforced WorldWide Electric’s reputation as an industry leader.
Digital Marketing
To help WorldWide Electric reach their target audience and stand out in a competitive market, we delivered a comprehensive digital marketing strategy encompassing SEO, social media management, and PPC campaigns.
Through targeted SEO efforts, we improved their search rankings, making it easier for customers to find their products online. On social media, we developed engaging content to connect with their audience and reinforce their brand presence. Complementing these efforts, our PPC campaigns drove immediate traffic and conversions with carefully crafted ad strategies that maximized return on investment.
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